Tel-Aviv Branding & Logo Design
Designed at Baruch Nae Studio
Constant
innovation
Pluralism
Freedom
The Essence of Tel-Aviv Brand:
A major part of this process was searching for the right strategy. What will be the precise concept that reflect and empower Tel-Aviv spirit. A team of strategic planers was gathered together, and we all went through workshops, quizzes, and researches to collect and analyze all this data.
Analyzing and summarizing the strategic process, brought us to the final essence and values of the Tel-Aviv Brand. This is the core of the brand, and this is our starting point coming to design.
Logo Design Process
2
Implanting our brand value - pluralism, as diversity colors inside the logo.
The colors were inspired by the Tel-Aviv landscape. The blues are from the sea and sky. Yellow is the soft sand and sun.
And green symbolize the city innovation.
4
Expanding the beams to the maximum and and creating a feeling of energy, freedom and openness
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Starting designing the logo from a basic shape, taken from the world known city center icon. This icon emphasize the concept of Tel-Aviv as a center.
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Why stay inside the frame? Tel-Aviv is all about freedom and innovation.
Those beautiful colors burst like sun beams from the center and to the outside
5
Bringing it all together, and adding typography and the historical symbol.
That's it! it's a alive!
Brand Colors
Choosing the colors was inspired by Tel-Aviv landscape and vibe.
Blues are for freedom, yellows and oranges are for warmth and diversity, and greens are for innovation.
Logo Development
Tel Aviv Yafo municipality has many departments and events.
Each one stretches the graphic language to a different direction
Graphic Language Development
Developing graphic language, icons, graphic grid, and signage
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Tel: 052-3246738
© 2019 by Einat Shpilka